by Diego Nascimento

I have always admired technology inside and outside of my professional life. In all areas of daily life it has its function. As a journalist I assumed that communication was revolutionized by laptops, cell phones and, recently, tablets. On the other hand, I realize that many people are losing the skills of speaking face-to-face and the traditional “flexible” customer service, for example, because of some “butchering” of language skills that is out there on the web. I’m referring to not just conversations by phone or over-the-counter, but responses by e-mail, letters and advertisements for products and services.

I recently read over a hundred texts sent by a group of students ages 16-18 years. The minority knew how to debate about some issues, while most opted for objective and distant responses from the topic.  The recipe for reversing this situation is simple:  reading and talking. The more access to information (of quality), the more able we are to debate issues.

Social networks have interconnected friends and family with real-time messages. I was curious, so I viewed some posts, and I confess that I was amazed by the amount of unnecessary information disclosed by users. In some cases the spelling and grammatical errors were very serious. But listen up:  At no point am I suggesting that you lock your profile and isolate yourself on an island for the rest of your life. My point is that we need to make smart use of technology, while at the same time not leaving by the wayside the principles of good communication, especially writing correctly.

The sending of texts is part of most companies’ recruiting process in Brazil and abroad. Relationships with coworkers and customers requires dialogue, and, for this reason, the power of the debate (followed by good writing skills) is a basic and mandatory requirement. Assuming “Your name is your brand”, I suggest you invest time and resources in improving the quality of your writing.Companies are watching and customers too. Plus, posts on Facebook, Orkut, Twitter, etc … are also a wealth of information for recruiters. Think about it!

Want to share your ideas? Feel free. I’m ready to listen!

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