by Diego Nascimento

Recently the world was shaken by one of the biggest scandals of the year:  Volkswagen, the traditional manufacturer of cars all over the world, took responsibility for fraudulent reports that showed emission of pollutant gases into the atmosphere, according to the national and international media who stressed that the problem may affect several vehicles of the German company.  Martins Winterkorn, CEO/president of Volkswagen, resigned.

I will give you several good examples that this is not an option; it is an obligation. Leaders and followers assume the joint function of actions that reflect positively or negatively on the brand of a company before the community.  Which one would you prefer? Clearly, the positive but even so a quick walk through of physical shops or even online is able to show a sad reality:  business ethics are still not upheld by many people.

A few days ago I had the opportunity to speak on the topic during a class at the University of Northern Iowa (USA). The auditorium included representatives from five countries. All, without exception, agreed with the need for a massive campaign on the impact of ethics and morality in organizational procedures. This is also one of the issues advocated by researcher and writer JM Moreira in his book Business Ethics in Brazil, published by Pioneer Publisher.

I often say that ethics begins at home, in attitudes towards my family. We can consider this a “company” that requires extreme care and management guided by transparency and dialogue. Whatever the challenge we find in our laps, remember, trust is hard to earn and easy to lose.  Avoid turbulence.

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