by Diego Nascimento

Who has not said or heard this famous phrase:  “I’m running out of time”?   I believe that 99.9% of the population has had a chance to use this expression. Sometimes I feel that 24 hours is not enough for so many daily tasks (and you agreed with me, ha ha…).  I want to make it clear that in our talk today we will not blame a lack of space on our calendars. On the contrary, I would like to invite you to consider whether, in fact, the precious minutes from the clock have been utilized in the most intelligent way.

I recently had the opportunity to talk with a group of young people. I was amazed at how many meaningless thingsconsume a considerable portion of each day. They began to complain about the lack of opportunities in the workplace. We began to discuss this, and I want to share some of our conclusions of this journey:

They say “I’m running out of time” to devote to their studies, when, involuntary or purposefully, they waste several hours by sliding their fingers on the screen of a cell phone to share funny posts on social network that are really meaningless and almost ridiculous.

They say “I’m running out of time” to improve their vocabulary and writing through reading, when they are fully ready to take advantage of the night hours at a barbecue and beer party. They cannot see the value, for example, in acquiring a book that, on average, costs less than 40% of what they spend on the party mentioned above.

They report “I’m running out of time” to be aware of what is happening in Brazil and in the world, when at the end of the day they are able to quote all the details of the soap operas and intimate details of reality TV participants who at times are a real disservice to society.

The list is long and I will not take any more of your TIME. After all this is a topic for all families and a concern among parents, educators and entrepreneurs. This is a generation who has been driven by relativism, that is: “Everything is normal. Relax, it’s just like that.”  As a professional in Communication and Education I worry about the quality indices in customer service and in the various areas that drive the economy of Brazil and our pocketbooks.

Someone once told me:  “Blame it on television, the Internet.”  I’m sorry to say this, but these two media cannot be singly responsible for this daily trial. The problem is not the TV monitor, tablet, phone or laptop; if we evaluate carefully, the fault is with the user, who is behind such equipment. We can discern between right and wrong, and yet still there are people who choose to walk down a dead end street, just for a momentary and artificial happiness.

I conclude by making a request:  Join the movement of those who, somehow, swim against the tide of “Everything is normal” which is shaking our society. There is nothing wrong with rest; go out, enjoy life and interact with friends and family through the internet. You just need to know the limits and have a healthy lifestyle. In the end there are great benefits for you and me! You can be sure that the workplace will be grateful to you, a lot!

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