By Diego Nascimento

No. I am not going to talk about parachute jumps or bungee jumping. My latest concern is about what you did earlier: enjoying a post on social media. Through a laptop, personal computer, cell phone or tablet, this action contributed to changes in the meaning of the word relationship. The instantaneousness of the information and the glimpse on the screens come at a very high price.

Every minute more and more people lose the ability to talk face-to-face. I have made this observation through lectures with students, recruitment interviews and constant scientific and journalistic articles that provide evidence that this is reality. Already I have seen surly behavior not be the result of shyness, but of individualism. How many times have you tried to talk to someone who is divided between the person and the smartphone screen? Does this truly demonstrate a multifunctional person? I disagree. The way things are going the next generation will read in history books that, in the old days, society had the habit of meeting to chat, to have ice cream or even to sip a delicious coffee.

On the other hand, I have to be honest: I use the technological tools. The Internet has connected me to readers, clients, facilitated intercontinental meetings, publicized my work (the example of this article) and offered serious information in real time. The difference is that I seek to balance need with priority and, in the latter case, human relations come first. The corporate world has felt this firsthand. It is increasingly difficult to find candidates willing to donate to the company, who have balanced writing and speech and are fit for teamwork and leadership.

The tide of connectivity has come to stay, and we are navigating through it. The secret is how we conduct our “journey” in this sea so bumpy and with waves so sudden. Artificiality cannot take the place of common sense. The traditional model of establishing relationships is in free fall, and I do not doubt it. Job interviews that follow a serious benchmark measurethe candidates’ interaction skills in depth. The good news is that we already have at least two people who can strike a balance between technology and real life: you and me. Think about it!

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