2 + 2 = 5

by Diego Nascimento I daily analyze the changes in marketing locally, regionally and even internationally. Many companies go to great lengths to invest in promotions; others hold

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How to Win the Customer

by Diego Nascimento Today I’ll talk about another familiar dilemma:  my father received his bank statement in the mail. As usual, he decided to double check it and realized there was a charge for services not rendered.  I offered to help

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Eye to eye

by Diego Nascimento Have you had the opportunity to talk with a person who, rather than face you while talking continues doing another activity on the phone or on the computer? It’s

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Seven Important Tips for Emails

by Diego Nascimento* Millions of Internet users make use of electronic mail (e-mail) to exchange information. In companies the scenario is no different. It is through thisamazing technology that images, audio files, videos and texts are also shared. Want an example? If you are

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I Wish It Was Different

by Diego Nascimento 21st century.  The economy rises and falls. Some companies are hiring and others are letting people go. There are honest people and

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Change of Habits

by Diego Nascimento Think back on your day from the moment you woke up. If you decide to rate your actions so far, what would

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Wherever You Are

by Diego Nascimento For three months I have taught a business management module for hundreds of young people enrolled in a course of professional training.  During the last

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