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What is that smell?

By Diego Nascimento

Who has not already answered this question? Throughout life we are impacted by diverse aromas that signal a tasty lunch, a polluted river, a beautiful bouquet or even a recently bought cologne or perfume.  Personal Marketing is such a vast subject that it even includes scents. I guarantee that for many readers this subject is a little delicate, especially at home or in the work environment.   Due to a fear of hurting feelings, many people suffer from an excess or lack of a “harmonious smell.”

Dealing with people requires special care in our appearance. Even indirectly we have the habit of observing the context of the environment and the professionals involved in our care. I once went to a store to evaluate a product and came home with a terrible headache. This was because the salesperson (who was by the way, very beautiful) poured on the perfume and infiltrated the entire establishment (maybe the entire block) with an inappropriate (strong) aroma for that time and place.  In another instance, the opposite was also apparent; the lack of a bath or a deodorant made much difference in my conversation with another attendant who had declared war on the smell. But what should we do in both cases? Here are some important tips for helping ourselves and others:

  • We are human beings and, for this reason, we perspire all the time. The contact of sweat with skin bacteria presents us with that strong, unpleasant odor that doctors call hyperhidrosis.  Choosing a good deodorant (roll-on, spray, cream …) for everyday use is worth it.
  • Avoid repetition of clothing without proper washing; dry sweat also has bad consequences.
  • Make taking baths a continuous exercise. Entering the shower only “on Saturdays” does not work.
  • Choose less concentrated aromas in the business environment. The so-called “Eau de toilette” and “Eau de cologne” are ideal for day-to-day business, unlike “Eau de parfum” products that are more concentrated and strong.
  • Know that the hotter and moister the temperature, the more intense and strong the smell of the perfume. If the weather is cold, the aroma is more discreet. Respect of this rule is a good thermometer.
  • Understand that a pleasant place is reflected in respect for colleagues, without exaggeration (even in regard to smell).
  • Get help from consultants or even specialized stores when buying a deodorant, perfume …

I know that many never stopped for a moment to think about the effects of this theme on Personal Marketing. As an area scholar, it is my duty to share knowledge that can prevent disruption and save careers. I have already published articles dealing with voice, use of social networks, curriculum, writing, professional qualification and many other titles that, if added, form the timeline of those who have just reached the job market or who are celebrating birthdays in this or that Department.

Common sense is for everyone!


So, what do you think ?