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Say It by Spelling It Out

by Diego Nascimento

For many, teamwork is in the human DNA, period. Apparently it’s an easy rule to follow, and in places where it occurs, the harmony and the smiles on their faces is something constant and natural all the time, right? Not always! Teamwork is a daily challenge and requires patience, humility, punctuality and concern for others. This includes the millions of televisions and/or mobile devices that are tuned in to the Olympic Games Rio 2016. A considerable portion of this audience certainly saw what an individualism attitude can cause within a competition and leave years of work destroyed in seconds.

The athletes Ingrid Oliveira and Giovanna Pedroso of the diving team were the subject of reports in various media. A fight between the two, preceding the Olympics and aggravated during the event, made them looked like they were “only out for themselves” and forgot that they were representing almost 250 million Brazilians. Although the main reason for the misunderstanding I did not address in the text today, I want to draw our attention to action and reaction. Stay calm: I will not be teaching a physics class; let’s talk about relationships.

As we live in a democratic society, it is essential to understand that the achievement and maintenance of customers is something relational and not specifically material. How many people choose to pay a little more for a certain product or service simply to receive a quality service? Or let’s go in another direction and reflect on how many potential customers failed to make the purchase because the employee there at the “counter” made it seem like a hard process and the sale was lost.  This happens every day everywhere (as you read this email someone is suffering from it). In the case of the athletes, the result was to be expected: they were in last position in the ranking and announced a separation.

Let’s face it: with or without a crisis, we do not have the right to go against common sense. I always say that what you do has an impact on a much larger group, with positive or negative consequences in the short-term, medium-term and long-term. Teamwork is something serious and promotes growth, development, profitability and good impressions, if performed in the right way.

I conclude by quoting the most spectacular set of books already released: the Bible. In the letter to the Ephesians, chapter 6, verse 7 and 8 says: “Serve your masters willingly, as serving the Lord, not men, because you know that the Lord will reward everyone for whatever good he does, whether slave or free.”

So I’m spelling this out for you: open your eyes while there is time. There are people watching you!


So, what do you think ?