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I’ll Only Tell You

By Diego Nascimento

I have a habit of saying that the word Communication is in my DNA sequence. In the last fifteen years I have studied various segments of this vast science. One of them deals with customer interaction through e-mail. A well-written e-mail is capable of offering unimaginable opportunities. With this in mind, I will offer five tips for success to be a defining feature when using this tool.

What comes before @:  I always get resumes with nicknames before @. Do not do this. Derogatory or superficial words impoverish your image and are outside the bounds of good practices of Personal Marketing. I suggest you use your first and last name and, in the case of companies, a short, easy-to-remember sequence.

Title: Be objective. Depending on what you enter in the Subject field, your message will be a priority or “something for later.”

Spelling/grammar: Always correct. It does not matter if the recipient is your brother or your boss. Remember that reading is the only exercise to perfect your writing.

Signature: Enter your full name, email address and phone number (preferably a working number). In the corporate world, the ease of responding is more than necessary for the “closure” of the deal.

And now last but not least:


Feedback:
 Respond to your emails. Let it be a “confirmed, received …” Don’t leave the sender in suspense to know if the message has arrived correctly. Information traffic on the network is very high and, believe me, congestion and detours can happen. Moreover, the response to e-mail is a clear example of respect even if it results in a face-to-face conversation.

Make a difference! Be aware of the small details!


Vou contar só para você

Por Diego Nascimento

Tenho o hábito de dizer que a palavra Comunicação está em minha sequência de DNA. Nos últimos quinze anos tenho estudado vários segmentos dessa ciência tão vasta. Um deles trata da interação com os clientes por meio do e-mail. Um correio eletrônico bem produzido é capaz de oferecer oportunidades inimagináveis. Pensando nisso oferecerei cinco dicas para que o sucesso seja uma característica marcante quando fizer uso dessa ferramenta.

O que vem antes do @: sempre recebo currículos com apelidos antes do @. Não faça isso. Palavras pejorativas ou sem seriedade empobrecem a sua imagem e fogem das boas práticas do Marketing Pessoal. Sugiro que use seu nome e sobrenome e, no caso de empresas, uma sequência curta e fácil de guardar na mente;

Título: seja objetivo. Dependendo do que inserir no campo “Assunto” sua mensagem será prioridade ou “algo pra depois. ” ;

Ortografia/Gramática: sempre correta. Não importa se o destinatário é seu irmão ou seu patrão. Lembre que a leitura é o único exercício para aperfeiçoar sua escrita;

Assinatura: coloque seu nome completo, endereço de e-mail e telefone (de preferência que funcione). No mundo corporativo a facilidade de retorno é mais do que necessária para o “fechamento” de negócios;

E agora por último, mas não menos importante:

Feedback: responda aos seus e-mails. Que seja um “confirmado, recebi…” não mate o remetente de angústia para saber se a mensagem chegou corretamente. O tráfego de informações na rede é muito alto e, acredite, congestionamentos e desvios de rota podem acontecer. Além do mais a resposta ao e-mail é um exemplo claro de respeito mesmo que resulte em um diálogo face a face.

Faça a diferença! Esteja atento aos pequenos detalhes!


He Did No More Than His Obligation

By Diego Nascimento

Throughout my life I have been practicing being thankful. Okay, I know this is a basic rule of life to have good everyday interpersonal relationships. At least in theory. I know people who are associated with a group who say, “He did no more than his obligation.”  I would like to challenge this kind of thinking. Whether it be in the line of kindness or part of the daily schedule of activities at work, a “Thank you” is the bridge to the much-needed sense of welcome in the postmodern era.

I would like to relate two experiences: one old and one recent. The first is an afternoon of conversation I had with former goalkeeper Taffarel. That’s right. Taffarel was the athlete who defended the penalties at the 1994 World Cup and was a member of the four-time national team in soccer. I remember, as if it were yesterday, the attitude of companionship and leadership he displayed. This was fundamental to the teamwork that resulted in one more title for Brazil. Years later, at a certain point in our conversation, I expressed my “Thank you” to the man who saw first-hand the Italian player Roberto Baggio miss a historic kick that would renumber the collection of stars on the left side of the shirt of the Brazilian National Soccer Team.

The second experience involves something unheard of. At seven years of age I suffered a fall in between classes. Like every kid I enjoyed running around the yard. But on that day I hit my left knee violently against the ground and instantly tears and a lot of pain became my companions. With complete maternal instinct, one of the canteen employees led me to a quieter place and, with homemade remedies prepared a refreshing drink that contributed significantly to calming me down and beginning to heal. This scene is etched in my mind. I changed schools and I never saw that lady again. Twenty-three years later, as I was walking down the street in my city, I recognized a face in her old age at the bus stop. This worker was waiting to be driven home. I did not think twice. I went to her and said, “You probably don’t remember who I am. Two decades ago your efforts brought peace to the heart of a little boy who was crying nonstop after a fall at school. That boy grew up and is here now to give you a heartfelt “Thank you very much. ” It was an emotional moment for both of us.

If in the workplace sincere kindness can make a difference, how much more when the Bible teaches us to always be thankful? The book of Thessalonians, chapter 5, verse 18, begins with a direct and profound “In everything give thanks …”.I think this kind of attitude makes good sense for the people we are around on a daily basis.  Want a tip that is worth something? Make people around you aware of the benefits of being thankful. The rewards will be unimaginable. Put this into practice!


The School’s Example

By Diego Nascimento

I recently made a boat trip to visit a protected forest area; the only form of access was through a broad and deep river. In addition to the safety equipment available on the vessel there was sonar that displayed in detail the movement of anything that was submerged. I was perplexed to see the high number of schools of fish that moved under us performing a series of synchronized swimming cadences. Although I was not actually diving, that equipment gave a clear view of the number of fish that were in that region and, in addition, it brought the confirmation that even nature has practical examples of the teamwork.

Without a doubt, biology has studies that detail the effects of schools for the survival of certain marine communities. Applying this principle to the daily professional life, we can reflect on what is our role in the “school”. Does our team work together in the pursuit of good results for the company? Or are there those who insist on isolating themselves from the group’s efforts under the excuse of “I work alone”…? Imagine what would be the outcome of certain historical battles if the platoons chose to act individually. Would Brazil get five World Cup titles if the players were only playing for themselves? Would a medical team succeed in a complex surgery if there was no conversation between them? Is there a union or an unnecessary dispute in your company that makes people “walk softly?”

The multifunctional worker has great chances of progressing in his/her career by observing a number of characteristics. One of them is the ability to share knowledge, instructions and make the team the practical outworking of being in sync. From this point of view, I would like to suggest the following:

– Listen.Learning to listen is a baseline approach to offering guidance.
– Speak. Share your knowledge by having humility as a balance for every word you say.
– Feel. We all have feelings, and we need to be tactful when dealing with our neighbor.
– Review your potential. You have a lot to offer, and a heartfelt assessment can reveal skills you never imagined.

Jesus is another great example of team leadership. His team performed such an extraordinary work that even after two thousand years we have much to learn from Christ’s disciples. The book of Luke, chapter 6, verses 12 through 16, gives information on how He called them.

Let this be a year where individualism draws from the past, but teamwork is increasingly present and visible in our lives. We are counting on you on this journey.


Não fez mais do que a sua obrigação

Por Diego Nascimento

Ao longo de minha vida tenho exercido a prática do agradecimento. Tudo bem: sei que essa é uma regra básica do cotidiano para o bom relacionamento interpessoal. Pelo menos na teoria. Conheço gente que é afiliada ao grupo que diz “não fez mais do que a sua obrigação. ” Eu repudio esse tipo de pensamento. Seja na linha da gentileza ou parte da agenda diária de atividades no trabalho, um “Muito obrigado” é a ponte para o senso de acolhimento tão necessário na era pós-moderna.

Contarei de duas experiências: uma antiga e outra recente. A primeira trata de uma tarde de diálogos que tive com o ex-goleiro Taffarel. Isso mesmo. Taffarel foi aquele atleta que defendeu os pênaltis na Copa do Mundo de 1994 e fez parte do elenco tetracampeão no futebol de campo. Recordo, como se fosse ontem, a atitude de companheirismo e liderança exercida por ele. Isso foi fundamental para o trabalho em equipe que resultou em mais um título para o Brasil. Anos mais tarde, em certo momento de nossa conversa, expressei o meu “Muito obrigado” ao homem que viu de perto o jogador italiano Roberto Baggio errar um chute histórico e que poderia redefinir a coleção de estrelas no lado esquerdo da camisa da Seleção Brasileira de Futebol.

A segunda experiência envolve algo inédito. Aos sete anos de idade sofri uma queda no intervalo das aulas. Como toda criança eu gostava de correr pelo pátio. Mas nesse dia choquei o joelho esquerdo violentamente contra o chão e instantaneamente lágrimas e muita dor decidiram fazer companhia à minha pessoa. Com total instinto materno uma das funcionárias da cantina me conduziu para um local mais calmo e, com métodos caseiros, preparou um refrescante líquido que contribuiu significativamente para minha calmaria e cura. Essa cena ficou marcada em minha mente. Mudei de escola e nunca mais vi aquela senhora. Vinte e três anos mais tarde, ao caminhar pela rua em minha cidade, reconheci um rosto no ponto de ônibus. Com a idade avançada a funcionária da cantina estava aguardando a condução para retornar ao lar. Não pensei duas vezes: fui até ela e disse: “Certamente a senhora não se recorda de quem sou. Duas décadas atrás sua atitude trouxe paz ao coração de um garotinho que chorava copiosamente depois de um tombo na escola. O menino cresceu e está agora conversando contigo para dizer o mais sincero “Muito obrigado. ” Foi uma cena emocionante.

Se no mercado de trabalho a gentileza sincera pode se tornar um diferencial, o que dizer da própria Bíblia que nos orienta a agradecer sempre? O livro de Tessalonicenses, capítulo 5, verso 18, inicia com um direto e profundo “Em tudo dai graças …”. Avalio que esse tipo de atitude esteja nas pessoas que fazem do bom senso um parceiro diário. Quer uma dica que vale a pena? Conscientize os que estão à sua volta sobre os benefícios do verbo agradecer. As recompensas serão inimagináveis. Pratique essa ideia!


O exemplo do cardume

Por Diego Nascimento

Recentemente fiz um trajeto de barco para conhecer uma área de mata fechada; a única forma de acesso era por meio de um rio largo e profundo. Além dos equipamentos de segurança disponíveis na embarcação havia um sonar que exibia com detalhes o movimento de qualquer coisa que estivesse submersa. Fiquei perplexo ao ver o elevado número de cardumes que se deslocava sob nós realizando uma série de cadências de nado sincronizado. Embora eu não estivesse praticando mergulho aquele equipamento ofereceu uma visão clara da quantidade de peixes que havia naquela região e, além disso, trouxe a confirmação de que até a natureza tem exemplos práticos do trabalho em equipe.

Sem sombra de dúvidas a biologia tem estudos que detalham os efeitos dos cardumes para a sobrevivência de determinadas comunidades marinhas. Trazendo esse cenário para o cotidiano profissional podemos refletir sobre qual é nosso papel no “cardume”. Será que nossa equipe caminha unida na busca de bons resultados para a empresa? Ou ainda há aqueles que insistem em se isolar dos esforços do grupo sob a desculpa do “eu trabalho sozinho?…” Imagine qual seria o resultado de certas batalhas históricas caso os pelotões optassem por atuar individualmente. O Brasil reuniria cinco títulos em Copas do Mundo se os jogadores estivessem cada um por si? Uma equipe médica teria êxito em uma complexa cirurgia caso não houvesse diálogo entre eles? Na sua casa há união ou uma disputa desnecessária que faz as pessoas “patinarem no gelo? ”

O trabalhador multifuncional tem grandes chances de progressão de carreira se observada uma série de características. Uma delas é a habilidade de compartilhar conhecimento, instruções e fazer da equipe o reflexo prático da sintonia. Nessa forma de análise quero sugerir o seguinte:

  • Ouça. Aprender a ouvir é uma atitude básica para oferecer direcionamento;
  • Fale. Compartilhe seu conhecimento tendo a humildade como balança para cada palavra emitida;
  • Sinta. Temos sentimentos e precisamos ter tato para lidar com o próximo;
  • Reveja seu potencial. Você tem muito a oferecer e uma avaliação sincera pode revelar habilidades que jamais imaginou.

Jesus é outro grande exemplo de liderança pautada na equipe: seu grupo realizou um trabalho tão extraordinário que mesmo após dois mil anos temos muito a aprender com os discípulos de Cristo. O livro de Lucas, capítulo 6, versos de 12 a 16 traz informações sobre como ELE os chamou.

Que esse seja um ano onde o individualismo configure algo do passado e que o trabalho em equipe esteja cada vez mais presente e visível em nossas vidas. Contamos com você nessa jornada.


Free Fall

By Diego Nascimento

No. I am not going to talk about parachute jumps or bungee jumping. My latest concern is about what you did earlier: enjoying a post on social media. Through a laptop, personal computer, cell phone or tablet, this action contributed to changes in the meaning of the word relationship. The instantaneousness of the information and the glimpse on the screens come at a very high price.

Every minute more and more people lose the ability to talk face-to-face. I have made this observation through lectures with students, recruitment interviews and constant scientific and journalistic articles that provide evidence that this is reality. Already I have seen surly behavior not be the result of shyness, but of individualism. How many times have you tried to talk to someone who is divided between the person and the smartphone screen? Does this truly demonstrate a multifunctional person? I disagree. The way things are going the next generation will read in history books that, in the old days, society had the habit of meeting to chat, to have ice cream or even to sip a delicious coffee.

On the other hand, I have to be honest: I use the technological tools. The Internet has connected me to readers, clients, facilitated intercontinental meetings, publicized my work (the example of this article) and offered serious information in real time. The difference is that I seek to balance need with priority and, in the latter case, human relations come first. The corporate world has felt this firsthand. It is increasingly difficult to find candidates willing to donate to the company, who have balanced writing and speech and are fit for teamwork and leadership.

The tide of connectivity has come to stay, and we are navigating through it. The secret is how we conduct our “journey” in this sea so bumpy and with waves so sudden. Artificiality cannot take the place of common sense. The traditional model of establishing relationships is in free fall, and I do not doubt it. Job interviews that follow a serious benchmark measurethe candidates’ interaction skills in depth. The good news is that we already have at least two people who can strike a balance between technology and real life: you and me. Think about it!


Queda livre

Por Diego Nascimento

Não. Não irei falar sobre saltos de paraquedas ou bungee jumping. Minha preocupação mais recente é sobre o que você fez mais cedo: curtir uma postagem nas redes sociais. Por meio de um laptop, computador pessoal, celular ou tablet essa ação contribuiu para mudanças no significado da palavra relacionamento. A instantaneidade das informações e o vislumbre diante das telas têm um preço muito alto.

A cada minuto mais e mais pessoas perdem a capacidade de dialogar face a face. Tenho feito essa constatação por meio de palestras com estudantes, entrevistas de recrutamento e constantes artigos científicos e jornalísticos que evidenciam essa realidade. Já vi comportamentos arredios não serem fruto de timidez, mas de individualismo. Quantas vezes você tentou conversar com alguém que divide o olhar entre o interlocutor e a tela do smartphone? Será que essa manifestação demonstra uma pessoa multifuncional? Eu discordo. Do jeito que as coisas andam a próxima geração lerá nos livros que, antigamente, a sociedade tinha o hábito de se reunir para bater um papo, tomar sorvete ou mesmo saborear um delicioso café.

Por outro lado, preciso ser honesto: faço uso das ferramentas tecnológicas. A internet tem me conectado a leitores, clientes, facilitado reuniões intercontinentais, divulgado meu trabalho (a exemplo desse artigo) e oferecido informação séria em tempo real. A diferença é que busco equilibrar necessidade com prioridade e, nesse último quesito, as relações humanas vêm em primeiro lugar. O mundo corporativo tem sentido isso na pele. Está cada vez mais difícil encontrar candidatos dispostos a se doar pela empresa, com escrita e fala equilibradas e aptos para o trabalho em equipe e para a liderança.

A maré da conectividade veio para ficar e estamos navegando por ela. O segredo é a forma como conduzimos nossa “jornada” nesse mar tão revolto e com ondas tão repentinas. A artificialidade não pode tomar lugar do bom senso. O modelo tradicional de estabelecer relacionamentos está em queda livre e não duvido disso. Entrevistas de emprego que seguem um parâmetro sério de avaliação medem, de forma profunda, as habilidades de interação dos candidatos. A boa notícia é que já temos, no mínimo, duas pessoas aptas a oferecer um ponto de equilíbrio entre tecnologia e vida real: você e eu. Pense nisso!


Step on the Brakes

By Diego Nascimento

I need to confess something: I really like driving. Whether in the city or highway, taking control of a car gives me a fantastic feeling of pleasure. On the other hand, guiding a machine on four wheels that with the slightest carelessness can hurt other people is a big responsibility. I have lost count of how many times I had to brake because of the recklessness of some or the daring of others. It’s the famous defensive driving.

A professional life reflects the same intensity of traffic, and in order to ensure that you have ample time to make decisions, there is a right time to step on the gas or the brake pedals. During a phase of my career I reached high speeds in my duties, to the point of closing my eyes to simple things around me. After much reflection I realized that I was a workaholic, that is, someone addicted to working.

Anyone who thinks I am writing this article sitting in a beach chair by the sea is mistaken. I still work hard. I perform new tasks, and, every day, I receive many challenges as a journalist, manager, teacher, consultant and speaker. The only difference is that I have learned to take my journey with a controlled speed where I have been able to pay attention to the small details of my existence. My body gave me a resounding “Thank You” through test results that said everything was “in order.”

Having the opportunity to practice the verb “to work” is an honor. Do you know that feeling of pleasure that you feel when you are eating chocolate? It happens to me, but when I’m working. The difference is that I have learned to “step on the brakes” and maintain a healthy, safe and steady direction in my daily profession. Most important of all is that I continue to chase after my dreams, projects and create opportunities that I hope to have a chance to tell my grandchildren.

The Bible, in the book of Proverbs 16:32 says, “It is better to control your spirit than to conquer a city.”Ambition (in the positive sense of the word) is my companion and encourages me to take great strides. But having balance is the key to a successful career and a healthy life. Are you conducting your daily life at high speed, to the point of not noticing who is around you? I have one great recommendation for you:  Take it easy!


Flight Plan: Organize your Life, Studies and Career

By Diego Nascimento

I have been part of the air club in my city since I was 22 years old. I have lost count of how many times I have flown over the region and observed every detail seen from above. I confess that I need to return to this practice that I love so much, especially since it was on board a single-engine Cessna model that I learned one of the greatest lessons in entrepreneurship and communication: the higher the altitude, the wider the vision. Although I did not become a pilot, I needed to put into practice a series of processes that would guarantee a smooth flight on one of the most interesting flight route I have ever known: my own life. It is in this trajectory that I invite you to think with me.

We make decisions in every moment. Some are involuntary; others are totally conscious thoughts. I would like to compare these moments to the takeoff of an aircraft. Any calculation failure can have serious consequences and threaten the safety of the pilot and passengers. Could it be that on impulse or in the heat of the moment you said or did something that in the short or long-term will bring headaches to your family, clients or co-workers? Individual attitudes affect others in ways you cannot even imagine.

Even with so much equipment in the cockpit, every pilot will encounter turbulence. It is a phenomenon that nature explains. Even if the plane is in perfect condition, the skill of the pilot makes all the difference so that the flight is, let’s say, imperceptible in some cases. Have you had any turbulence? Did you argue at work or at home? Did you recognize your mistakes? What have you done to regain your equilibrium and common sense?

Lastly, the landing occurs, one of the most challenging moments in the art of flying. I always see people clinging to their armrests with the purest expression of fear. Before they even realize it, they are already on the runway. But this apparently simple procedure is the result of a series of processes that make the cockpit a huge center of operations, perception and intelligence. Along with this idea, I want to ask two questions:
1. Did that decision you made have a “successful landing,” i.e., brought the results you expected?
2. Are you ready to “land” your dreams and goals smoothly? Do you need help or are you up to it?

I created this scenario to show how our journey as a university student, professional in the workplace, retiree, etc., requires prudence, wisdom and limits. At the beginning of the text I said that “the higher the altitude, the greater the view.” Although I have experience in certain situations, I always ask help from the ONE who has the widest vision, even when airplanes were nothing more than a draft in the notebook of scientists. The Bible teaches that God is “knower” of all things and knows you and me since we were in the womb of our mothers. It is in Him that I place my trust and confidence when I have to prepare an article as a journalist, a teacher/lecturer/consultant, when I have to make a decision as a manager or simply when I have to forgive and love someone else as a human being.

Whatever your position, area of activity, age or station, know that in the flight of life turbulence will come. Many will be the fruit of missteps we ourselves make. If today’s text touched your heart and mind, I urge you to reevaluate your attitudes and fly high. But remember to prepare your Flight Plan according to what is written in the book of Isaiah, chapter 40, verse 31 (Holy Bible): “But they that wait on the Lord shall renew their strength. They shall mount up with wings like eagles; they shall not walk, and shall not faint.”

Do you want to rethink something you’ve done in the heat of the moment? Do it! It may still be reparable.


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